We believe curiousity is the most powerful tool in understanding your business.
Our mission is to decode ecommerce and empower you to become the expert analyst your business needs to thrive.
What sets us apart
Unlike traditional analytics courses that focus heavily on marketing attribution or high-level theory, Ecom Curious is rooted in the practical, trading-focused strategies used by successful ecommerce businesses. With 15+ years of experience driving sales for both large and small scale companies, our approach is built on actionable insights, real-world frameworks, and metrics that deliver results.
We don’t just teach you what the numbers mean — we show you how to use them to optimise your site, boost conversions, and understand your customers better than ever before. Our courses are designed to bridge the gap between knowing and doing, making analytics accessible for teams of all sizes and skillsets.
Learn more about our founder.
What we value
Clarity
We simplify complex analytics, helping you focus on what matters most.
Practicality
Every lesson is built with immediate application in mind. You’ll walk away with skills you can use right now.
Empowerment
Whether you’re running an SMB or a large enterprise, our goal is to give you the tools to confidently analyse, adapt, and grow.
Fun
Our teaching style is approachable and engaging — because data should light you up, not stress you out.
What you’ll learn
Through our courses, you’ll gain the expertise to:
Master metrics that matter: Learn how to track, interpret, and act on the KPIs that drive ecommerce success, from conversion rates to funnel progression.
Optimize your site: Understand the impact of category trees, catalog structures, and content performance to create a seamless shopping experience.
Transform data into strategy: Go beyond raw numbers to uncover actionable insights that improve sales, engagement, and customer retention.
Build custom dashboards: For those ready to go deeper, learn how to create Looker Studio dashboards that empower you to self-serve analytics tailored to your business.
Are you curious?
Whether you’re a business owner, a trading team member, or just passionate about ecommerce - we provide the guidance of a seasoned expert to master ecommerce metrics and turn data into actionable strategies. Let’s get started on transforming your insights into results!