Digital Courses
Expand your knowledge and skillsets on ecommerce analytics through one of our digital courses, for anytime access of all course lessons. Written by industry experts with firsthand experience managing and growing online businesses to help you understand your customer and optimise your store.
Introduction to Ecommerce Analytics
Build a strong foundation of knowledge across core digital metrics, how to model them against each other and begin interpreting data into customer insights to grow your business.
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Anyone running an ecommerce business looking to optimise their site and product offer to customers.
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No experience required. Master the basics and then build upon those as you gain confidence.
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You will learn about all the must have metrics to measure performance, as well as how to model your shopping funnel. You will walk away with pragmatic insights from your data that you can apply everyday.
Building Google Analytics Dashboards
Unsatisfied with infrequent reports that still don’t meet your needs? Customise a Looker Studio dashboard to turbo charge your GA4 analytics with the dimensions and metrics that matter.
Launching in March 2025.
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Anyone running an ecommerce business looking to level up their reporting to be automated and customised.
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No experience required. Looker Studio is intuitive and straightforward, so you can build your reports in the lessons provided you have access to a GA4 property.
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You will learn how to fill in the blanks for missing metrics and re-cut data that isn’t fit for purpose. Bring your data to life with visualisations and even have your report update automatically and sent to your inbox!
Report Templates
Customise one of our dashboards to start visualising data from GA4 and shaping your business insights. Templates are compatible with Looker Studio so that you can automate your reporting and implement custom dimensions and metrics to suit your business needs.
Launching in March 2025.
