With over 15 years in multi-branded luxury retail, Victoria has learned that true expertise comes from relentless curiosity and self-driven learning. As Site Trading Director at Net-a-Porter and Mr Porter, she discovered that data is more than numbers—it's the narrative of customer behavior that most businesses overlook.

Her approach to ecommerce challenges the conversion-only mindset. While others focus on that 1% of sessions that result in a sale, Victoria is passionate about understanding the 99% that reveal deeper customer insights. She believes in translating complex data into meaningful stories that stakeholders can truly comprehend.

Born from personal experience of teaching herself advanced analytics — often without external support — Ecom Curious is more than a course. It's a mission to empower professionals to become data-fluent, confident interpreters of digital behavior. Whether you're in a small startup or a large enterprise, understanding the nuanced language of ecommerce data is your competitive advantage.